Being a photographer has become quite a popular profession for people who don’t want to be stuck in a cubicle all day. This is also a very expressive and dynamic way to make a living and that is the reason why so many people are getting on board with the idea.
Growing popularity means more competitors
While there is nothing wrong with healthy competition, the need for a solid ad powerful plan to remain competitive is essential. We all know at this point that internet marketing is an essential tool for business promotion is modern times, but having your own social media page or free blog online is just not going to cut it.
There are literally thousands of amateur photographers out there with decent equipment, but very little experience and they all have social media pages. Even if you have formal education and more experience, you could end up losing your clients to them if you only offer the same level of promotion online as they do.
The importance of having your own domain
There is nothing more important and useful than having your own domain for your business today. The investment of a domain name and a hosting plan for your own website is no longer just a good idea. It’s an essential part of your business plan if you want to succeed.
What is a professional website?
There are many web designers out there who are going to get very technical about what a professional website should be like. The truth is that there is no need to get too technical about it from the perspective of a business owner. A professional website is one that looks good, that is easy to navigate, loads fast and has a responsive design. Everything else is taking place in the backend code and is of no concern to the visitor.
The only things you need to worry about is that your visitors can have access to your website from any kind of device regardless of the resolution or size and that they have a simple way to communicate with you through your site and view your portfolio of work.
Your own website plays a major role in quality
Do you really want to be restricted to having a portfolio of your images in a social media network that is going to significantly lower the quality and size of the images you have on display? This is a terrible strategy when you are looking to wow your visitors and convince them of your skills.
Having your own website allows you to create a powerful high definition portfolio that is truly going to display your skills as a photographer. You are also going to be able to create a custom email based on your domain name and you will have complete control of the ownership, design and style of your website.
Even if you feel that your budget is tight, you need to invest in a domain name and hosting plan. The good news is that you can get a full year of hosting for as low as $50 in many top quality providers now and the return on investment is always great.