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Photography

The Effect of Digital Photography on Wedding Photography

Digitаl photography, a fairly rесеnt invention, has hаd major rаmifiсаtiоnѕ in all аѕресtѕ оf рhоtоgrарhу, nоt least wedding рhоtоgrарhу. The tеrm wеdding рhоtоgrарhу, bу the wау, rеfеrѕ tо thе рhоtоgrарhiс асtivitу that tаkеѕ рlасе before, during and right аftеr wedding сеrеmоniеѕ. Suсh рhоtоgrарhу iѕ considered аn intеgrаl раrt оf thе wеdding сеrеmоnу; vеrу muсh likе thе white gоwn, thе рrосеѕѕiоn аnd thе wеdding саkе. A mоdеrn wеdding сеrеmоnу withоut рhоtоgrарhу wоuld bе соnѕidеrеd incomplete, just as a mоdеrn (western-style) wеdding wоuld bе соnѕidеrеd inсоmрlеtе withоut a саkе fоr thе grооm and hiѕ bride to ‘сut.’

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Photo management

Looking for an alternative to Picasa?

The Best Alternative to Picasa

It’s no question why people loved Picasa, Google’s simple photo management software. However, with the announcement that Google is ending their desktop photo management software, users are going to be searching for an alternative to Picasa.

There is much more comprehensive photo management software available to you, and it’s just as streamlined and easy to use. Phototheca is a powerful desktop photo organizer that vastly improves upon the management features available in Picasa. With Phototheca you have full control of the navigation and organization of your stunning photo library.

Phototheca has all the great tools you’ve come to love, like Smart Albums, Live Albums, duplicates removal, safe-boxes, Calendar and Timeline. In addition, Phototheca adds an impressive variety of other features like support for RAW and video files, support for iOS devices, instant search, dual monitor view, metadata, share to Web and so much more.

Phototheca has been around for well for five years, so you can trust that we’ll always be providing the latest product support and software improvements. For those who want a desktop based solution, Phototheca stands as the #1 alternative to Google Picasa.

Need a desktop application to move on to from Picasa? Try Phototheca 2 today

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Marketing

The importance of a professional website for photographers

Being a photographer has become quite a popular profession for people who don’t want to be stuck in a cubicle all day. This is also a very expressive and dynamic way to make a living and that is the reason why so many people are getting on board with the idea.

Growing popularity means more competitors

While there is nothing wrong with healthy competition, the need for a solid ad powerful plan to remain competitive is essential. We all know at this point that internet marketing is an essential tool for business promotion is modern times, but having your own social media page or free blog online is just not going to cut it.
There are literally thousands of amateur photographers out there with decent equipment, but very little experience and they all have social media pages. Even if you have formal education and more experience, you could end up losing your clients to them if you only offer the same level of promotion online as they do.

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